SACHNOFF & WEAVER BUSINESS SERVICES GROUP
Following a comprehensive Strategic Insights process focused on uncovering identity and perceptions gaps, S&W's Business Services Group worked collaboratively with Healy Communications to identify the marketing challenges and opportunities facing the firm in the marketplace. The results included an award-winning advertising campaign in Crain's Chicago Business and unprecedented media relations efforts that paid big dividends.
NAMA ONESHOW MARKETING PLANS
A variety of presentations were used to communicate key marketing concepts, messages and planning options for the NAMA OneShow, as well as engage members in new OneShow offerings but also to use the annual trade gathering to convey expectations of NAMA members vis-a-vis the Industry Image Campaign launched in 2010.
SHERMAN & HOWARD MARKETING RESEARCH
This research presentation provided insights into the perceptions of this law firm -- Denver's oldest -- among key internal stakeholders, as well as clients, former clients, intermediaries/referral sources, and prospective clients. The Branding & Positioning conclusions that resulted formed the basis for a new tactical approach to marketing and business development.
LINDQUIST & VENNUM STRATEGIC INSIGHTS RESEARCH
This confidential research helped Lindquist & Vennum maintain its competitive advantage in its three flagship offices in Minneapolis, Denver and Sioux Falls, South Dakota.
NAMA CONSUMER RESEARCH by HEALY & SCHULTE and SYNOVATE
More than 150 pages of research findings formed the basis for a new consumer marketing effort for the vending industry targeting Gen Y consumers, which led to a reversal of a 5% decline per year in vending sales nationwide.
IGS MEDIA UPDATE
Interim presentations addressing specific aspects of NAMA's Industry Growth Strategy (IGS)/Industry Image Campaign kept Board members and other key audiences apprised of the Campaign's successes.
LAKESHORE ATHLETIC CLUBS
In an effort to bolster brand awareness and present new creative concepts for Lakeshore Athletic Clubs, this presentation included new concepts for marketing each of Lakeshore's facilities as well as the fitness programs offered by each.