PEDAL FOR LIFE
This assignment to create awareness for an Iowa-based ride to promote organ donation resulted in an Associated Press story that ran not only throughout Iowa, but throughout the nation. As a result, the nonprofit was able to achieve greater prominence and forge stronger bonds with its corporate and nonprofit partners.
SACHNOFF & WEAVER LTD.
Following a thorough Strategic Insights research effort to understand the perceptions of Sachnoff & Weaver among key audiences, a series of focused and intensive media relations campaigns were executed over six years' time to generate awareness and thought leadership for individual attorneys and the law firm's key practice areas.
NAMA GRATITUDE TOUR
In an effort to change the image of the vending industry and appeal to a younger demographic, the National Automatic Merchandising Association (NAMA) sponsored a Gratitude Tour in 12 unique U.S. markets, including New York City, Boston, New Orleans, Minneapolis and others.
More than 960 million impressions were generated through broadcast, print and online coverage of the Tour.
MUCH SHELIST, P.C.
Following extensive research and analysis to understand this law firm's position in the Chicago market, a multi-year campaign (see chart below) was launched to position Much Shelist as the go-to midsize firm for middle market clients.
MISS AMERICA ORGANIZATION/TELECAST
Over the course of 13 years, the Miss America telecast on NBC, then ABC, was promoted annually through one or more consumer-facing promotions and significant media relations efforts, all aimed at increasing viewership, ratings and sponsorships. Such promotions were also intended to reinforce the mission of MAO as the world's leading provider of scholarships for 18- to 24-year-old women.
Front page article in USA Today by Olivia Barker. Click on page above to read the whole story
The primary media targets for this direct marketing services company were decision makers in large-volume direct mail operations, complemented by local coverage as a major employer in the Philadelphia market, where the company was headquartered.