The relaunch of NAMA's annual tradeshow in 2010 as "The OneShow" resulted in an 18% increase in attendance in its first year (followed by incremental gains in subsequent years) by both vending operators and vending suppliers, such as Coke, Pepsi, M&M Mars, Starbucks and many other prominent consumer products found in vending machines.
SACHNOFF & WEAVER "NURTURING RELATIONSHIPS"
Collateral piece recognizing the deep and long-standing relationships Sachnoff attorneys maintained with prominent clients in a variety of industries. This piece became so popular that Sachnoff clients were vying to be featured in the annual brochure.
This three-piece collateral package was created to educate insurance brokers primarily, but also other key audiences about the benefits of captive insurance companies, similar to "self-insuring" with all risks shared by the the "members" of the captive insurance company.
This comprehensive collateral package included materials that detailed three "entry points" of the direct mail/marketing process. The package included a company overview brochure, plus one for each of the three "bundles" of services as well as single spec sheets detailing specific services. The company was renamed and rebranded CC3 to reflect its predecessor, Communications Concepts, and the 3 areas of service available at the time of relaunch.
NAMA GRATITUDE TOUR
The Graditude Tour, the cornerstone of the National Automatic Merchandising Association's Industry Image Campaign, was created to "thank" Gen Y consumers for their preference and use of vending over other convenience retail channels. The Image Campaign and the Tour featured a variety of the most unique and high-tech vending machines, resulting in more than 960 million media impressions.
McANDREWS, HELD & MALLOY
This multi-dimensional and flexible "system" enabled McAndrews attorneys to customize the firm's collateral materials to individual prospects and referral sources.
CITIBANK WORLD WALLET/EXPRESS MONEY SERVICES
To launch this multi-currency consumer banking product, Citibank sponsored a "Do's & Taboos" brochure that accompanied the World Wallet plus a media tour featuring "Do's & Taboos" travel author Roger Axtell. To promote its Express Money Services offering, a cause-related marketing and media campaign was used to reach Mexican-Americans, the largest demographic of consumers who use foreign currency money transfer products.
This brochure was the very first piece of collateral envisioned since this wealth management firm's founding in 1997. Its message was simple: Communicate the firm's commitment to providing superior investment performance and integrating it with highly personalized wealth planning, without the conflicts that affect other firms.
SACHNOFF & WEAVER LTD. CASE STUDIES
These case studies detailing deals and other matters successfully negotiated and closed by Sachnoff attorneys were a key feature of its Business Services marketing program. Each new case study gave individual attorneys a marketing/business development opportunity to reach out to prospective clients and intermediaries/referral sources.