Leveraging the company's branding approach, this 2015 trade advertising campaign uses the branded é as a visual hook, but emphasizes the company's vast product line and commitment to collaborating with customers to address new solutions in the specialty and intermediate chemical manufacturing industry.
NATIONAL AUTOMATIC MERCHANDISING ASSOCIATION
A variety of trade-oriented advertising focused on boosting attendance at this association's relaunched annual trade show -- renamed the "OneShow" -- resulted in an 18% increase in attendance in its first year, followed byincremental gains in each of the subsequent years.
BROOKTREE HEALTH SERVICES
Brooktree Health Services, a brand new treatment center in the Chicago area, uses a holistic approach rooted in the 12-step principles to treat drug and alcohol addiction.
Brooktree offers Intensive Outpatient Programs, Partial Care/Day Program services, as well as sober housing. The staff understands the addiction issues specific to Chicago and the Midwest, and their programs are inclusive by nature, welcoming all persons regardless of age, race, gender, national origin, religion, or sexual orientation.
This advertisement ran in the Windy City Times, one of Chicago’s leading LGBTQ publications, to help reach a grossly underserved population of gay and lesbian alcoholics and drug addicts.
It appeared in late 2015.
SACHNOFF & WEAVER, LTD.
This ad campaign (top) was breakthrough in that it represented the first time that Crain's Chicago Business sold advertising on its op-ed pages. The campaign was the result of research findings revealing that the breadth and depth of Sachnoff's business practice areas were virtually unknown to prospective clients in their key vertical markets. The second campaign (bottom) was created for the firm's litigation practice and used the juxtaposition of words to convey the the attorneys' successes.
In response to yet another increase in postal rates, this ad was aimed at bolstering the confidence of this direct marketing services provider's clients while also featuring its primary competitive advantages.
The "Cut Loose" campaign for this midsized law firm was intended to attract new clients who were seeking an alternative to megafirm rates and service, as well as laterals looking to move their books of business to a firm where their value would be recognized.